ARE YOU READY TO GET YOUR STORY STRAIGHT?
Nail your brand purpose in a compelling brand strategy and attract customers who love what you stand for
MORE THAN JUST A PRODUCT
If you want people to choose your brand, you've got to do more than just list the facts and features of your product or service. You have to speak to their hearts and show them why your brand is a perfect fit for their needs and values.
Nobody signs up to Netflix because of how the technology works. They sign up to watch great content and be entertained.
My brand strategy process uncovers what makes your business unique and why people should care about what you do, presenting it as an engaging narrative, or in other words a story you can tell.
Your brand story lets you show people your 'secret sauce,' the thing that sets you apart from all the other businesses doing what you do and makes you unforgettable.
You've told people what you sell, shared the price and maybe even offered a discount or two.
Meeting the demands of social media and finding enough content to fill multiple channels, your website and other places you write or talk about your business can feel intense and overwhelming.
Your brand story is about more than just what you do. It brings together product with purpose and arms you with enough great messaging to meet these demands and effortlessly keep the conversation flowing with your customers, without feeling like your words are becoming repetitive and boring.
WHAT MY CLIENTS SAY
After my very first conversation with Lidia, it was like a weight had been lifted from my shoulders; she took control, and knew exactly what I needed. If you are thinking of building a brand, I would highly recommend Lidia. She is professional, knowledgeable and most of all, she genuinely cares.
We have been amazed at the lengths Lidia will go to in helping us shape our brand. Lidia has gone over and above at every step and has taken the time to truly understand us as a business. We thoroughly recommend her.
Lidia puts so much heart into the work she does and has this amazing approach of being able to guide you with empathy along this journey, yet also provide accountability and tough love for when things need to be actioned and moved forward. The clarity I gained around my brand story and what I truly stand for at my core was incredible!