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WHY STORIES MATTER

Building a successful brand is about more than designing an eye-catching logo. Your brand is every way that you present your business to the world and that's more than just how it looks, it's about how it sounds and feels too.

Your story captures the meaning behind your brand and delivers it to the world in a way that makes sense and is engaging.

It's all about attracting and appealing to the right audience.  We know that when it comes to forging emotional connections with the people you want to reach, telling stories is a much more effective way to do that than just telling them what you do.  Stories make you relatable to people; when your customers get to know and like you, they're more inclined to trust and buy from you. 

People connect with people.

Work with me and I'll help you identify and develop an authentic and compelling brand story that not only conveys what your business does, but more importantly weaves in your passion, purpose and personality in a way that makes your business memorable to others.

The moment you see the essence of your brand captured with complete clarity is the moment you'll remember - with joy - why you do what you do.

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DID YOU KNOW?

Stories aren't just persuasive.  They help us to make sense of information and make it easier to share that information on.  When we recount information by telling a story, we remember the facts much more clearly.

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Stories build trust and enable the reader to jump in and relate your story to themselves, which is why it's so important to write with your audience in mind and include them in your story.