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My story
My earliest memories involve books. When my parents wanted me to learn piano, I’d secretly hide a book behind the sheet music and read while they weren’t in earshot. Fifteen years later, that love of stories shaped my career in PR and communications. For almost two decades, I wrote and pitched stories for some of the biggest entertainment companies and mainstream entertainment brands.
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Today, the story has changed. Instead of selling stories, I help businesses tell them.
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In 2013, I founded my business with a clear vision: to use my love of storytelling and communications expertise to help ambitious founder-led businesses craft human-centred stories that set them apart. Whether the goal is aligning teams, impressing clients or investors or opening new doors, I make sure your business has a story that everyone can understand, believe in and share.
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I’m a prodder and a poker. I ask all the right questions to get to the heart of the what, why and how behind your business, then turn it into a story you can use to guide decisions, inspire your team and reach the right people for years to come.​
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In every single project I've worked on, there's been a moment when my clients have said "That feels just like us!" I love that it surprises them, but it never surprises me because capturing the very essence of you or your business is what this process is all about.
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That's my story. And not one musically-inspired moment in it (surprise surprise!) What's yours?
LIDIA RUMLEY, FOUNDER
A little bit more about me

Outside of branding there are three other B's in my life that keep me busy and make me happy...

Boys. That's the three most important ones in my life. One adult and two teens, all of them tech, game and gadget-obsessed.
Baking. Not the meticulous, professional kind and certainly not the entering GBBO kind (I couldn't take the stress!). Just the lazy Sunday, knock-up-something-delicious-for-the-family kind.
Books. Of course. I read every day without fail. Despite working with words, I'm actually quite a visual person and I love the ability books have to transport you to somewhere completely different. Need a recommendation for a good read? Get in touch. Want to share your recommendations? I'm all ears.
My values
INTUITION
Creating brand stories that capture the very essence of you is underpinned by intuition. Whether it's knowing the right questions to ask or finding the best way to craft your unique narrative, you can be sure that my intuitive approach will result in a brand that feels 100% 'you'.
CLARITY
Giving you clarity is at the heart of everything I do. Clarity on who you are, what you stand for and why it matters - plus the tools and confidence to share that story with conviction, so the people you want to reach instantly get it and feel drawn in.
TRANSFORMATION
Defining your brand story is all about transforming you from business to inspirational brand. I'm here to take you from a company that makes, sells or does something and turn you into an attention-grabbing brand that inspires others and stands apart from your competitors.
INVIGORATION
I’ve seen first-hand how nailing your brand can reinvigorate you and turbo-charge your plans. I never fail to get excited when clients rediscover their passion for starting their business after finding clarity on who they are and where they want to go.
