Turn your big idea into a brand people get.
Brand Concept
If you’re an early-stage business and want to get your brand right from the start, Brand Concept gives you the clarity and direction to get going.
In a focused half-day session, we’ll uncover what makes your business compelling and write the beginnings of your future brand story.
Within a week, you'll have a core brand idea you can sum up neatly for investors, partners and anyone else you need on board.
This isn’t a shortcut to a full brand strategy. It’s a strategic stepping stone, getting you off the blocks and making it easy to convince others to believe in you.
Prices start from £2,500 for a session with a single stakeholder, which leaves you with a brand proposition, brand direction and brand essence for your business.
For additional participants, please enquire.

I recently worked with Lidia on developing a Brand Concept for my business. Integrating my extensive business experience, vision and current state has been a bit of a challenge for me. For more than a year I have been looking for a better way to tell the story.
Lidia has a beautiful way of extrapolating the most difficult and delicate details of a complicated business and transforming them into a simple and succinct message that makes sense.
STACY KEHREN IDEMA
EQUATI
I recently worked with Lidia on a Brand Concept session. The session itself was really enjoyable and it gave me the chance to revisit and reflect on all the things that have brought me to where I am today.
When Lidia presented her feedback to me a few days after our session, I was honestly blown away. She had truly listened and understood who I was and what I was all about. She knew how to sift through a lifetime of experiences and cut to what’s important for my business today.
POLLY MIDDLETON-HEATLEY
POLLY LONDON
I recently completed a Brand Concept session with Lidia. At the end of this session Lidia works her magic and produces an overview of your brand - an invaluable tool to build from, covering your business definition, positioning and what separates you from your competitors.
Lidia has provided me with clarity, instilled confidence and belief that I can stand out in a crowded industry and overall a renewed excitement about my business.
CAROLINE HEFFERNAN
PRIVATE 360 TRAVEL
