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You know where your business is going. Does your brand tell that story?
It's time for a Brand Master Plan.
When your business has grown, your offer has evolved and the team is bigger, your ambition changes too.
But somewhere along the way, the brand can become a collection of bits and pieces. An old proposition. A website that no longer quite fits. Different people describing the business in different ways. A story that still lives mostly in the heads of the leadership team.
That’s where a Brand Master Plan earns its keep. It brings everything back together into a clear position, a compelling story and a strategic foundation for the next stage of growth.
Sound like something you could use? Keep reading.
We have been amazed at the lengths Lidia will go to in helping us shape our brand. She has gone over and above at every step and has taken the time to truly understand us as a business. We now feel as though she is an integral part of our business and really value her role in working with us to bring our brand vision to life. We thoroughly recommend her.
PAUL RANSOM
INTO THE GARDEN ROOM
Lidia puts so much heart into the work she does and has this amazing approach of being able to guide you with empathy along this personal journey yet also provide accountability and tough love for when things need to be actioned and moved forward. The clarity I gained around my brand story and what I truly stand for at my core was incredible!
ANNA URBANIAK
ANNA URBANIAK COACHING
Lidia is a critical friend, organiser, enabler and problem solver, and helped NextGen identify its audiences and messages. Enthusiastic and supportive are two words that spring to mind when I think of how Lidia worked within the NextGen team. Whenever a task was defined and a deadline was set, Lidia delivered. I couldn't ask for more.
PHIL ATTFIELD
NEXTGEN SKILLS ACADEMY
Strategy that starts with conversation, not a questionnaire.
I get under the skin of your business through conversation, challenge and immersion.
I’ll prod, poke, question the obvious and pull together the threads that are difficult to see when you’re too close to them.
Then I turn all that thinking into a clear Brand Master Plan, a framework you can actually use, giving everyone a much better understanding of what you’re about, what makes you different and why the right people should care.
You’ll leave with:
A clear position: what you stand for, what makes you different and where you sit in the market.
A compelling story: the narrative that brings your business, offer and ambition together.
A brand framework: the foundations for your voice, messaging and future brand activity.
A direction everyone can work from: giving your leadership team and creative partners a clear starting point.
Words come last. They’re our reward for getting the thinking right.
Ready to get to work? This is what the investment looks like.
This work is the strategic foundation for your next phase of growth. It's for businesses who want to elevate, and are ready to implement what we define across the whole organisation.
Founder-led teams (1–2 decision-makers)
From £8,500
For smaller leadership teams where the story is easier to get to and decisions can be made quickly.
Growing leadership teams (3–4 people involved)
From £12,500
For growing businesses where more people need to have their say, get on the same page and work from the same brand direction.
Multi-team organisations (5+ stakeholders)
From £16,000
For bigger businesses where the brand needs to make sense across different teams, roles and areas of the business.