BRAND MASTER PLAN
Unforgettable brands stick in the hearts and minds of their customers. They stand out from the competition and come across as credible and inspirational. My Brand Master Plan will transform your business into an unforgettable brand too.
Like any major transformation, the Brand Master Plan takes time. During this rigorous 12-week programme, we'll work together to create a complete business-aligned brand strategy.
But don't worry, it's my job to do all the heavy lifting. I'll ask the right questions, extract the right information and reassemble it in a way that speaks to your ideal customer.
Your Brand Master Plan will act as your brand bible, giving you the tools to talk eloquently about your business in any situation. It also forms the perfect brief for brand designers, copywriters, web designers or anyone else that needs to get under the skin of your business.
Lidia has a way to create a story that goes beyond mere words that sound nice. The content Lidia has created reflects our company’s culture accurately and defines clearly what differentiates us from our competitors. We now have a ‘set of tools’ that can help take our business to the next level.
DIMITRIS MOROCHARTZIS & CHAO FANG
Lidia sat down with us and asked us questions on every part of our business to get under the skin of not just what we do, but what we stand for and believe in. We had some really thought-provoking conversations about our brand, which enabled us to commit to some important decisions.
Lidia extracted the information she needed from me, often testing my thinking, providing insight and opinion, and always remaining highly professional. The results have been spot on, and have given me everything I need to create the visual branding, website and digital marketing strategy in order to launch the charity.
THE CANCER CLUB